We did this - Otto
Online retail is booming. So how come so many people still won’t get on board?
Ask them and they’ll say it’s because they can’t get a feel for the products. Can’t try on that shirt with those shoes, or see what this lamp looks like beside that sofa.
When Otto was gearing up to launch their new mail order brand, they wanted to convince the skeptics. So we built the Look Book. Mix and match from different collections; change colours; zoom up close; get your friend’s opinion. It’s interactions like these that will take etailing where it wants to go.